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World Book Day on April 23rd

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SINECTICO – The Bookmen Convention, 2010

When: on April 23rd, The World Book and Copyright Day

Where: Bucharest, Romania

Synectics: Idea-generating technique, similar to brainstorming, where the discussion is centered around a general idea that is related to a problem, rather than the problem itself.

SINECTICO will have its first occurance on April 23rd.

Talk Partners is organizing the convention under the patronage of the Romanian Ministry of Culture and National Patrimonium. The event will open on April 22nd at 1:00 pm, at the Ministry. We are honoured to have Mr. Kelemen Hunor – Minister for Culture and National Patrimonium as host speaker.

Other officials present: Mr. Vasile Timis – Secretary of State for MCPN, Mr. Ioan Matei – Head of Written Culture and Library Department, Poetess Ana Blandiana , Literary Critic Alex Stefanescu, Poet Dan Mircea Cipariu – President of Bucharest Writers’ Association – Poetry Department and Manager of AgentiadeCarte, Mr. Grigore Arsene – President of the Romanian Editors’ Association, Mr. Eugen Vasiliu – Deputy of the Romanian Office for Intellectual Rights.

Guests: school managers, pupils and students, the press.

SINECTICO will continue on April 23rd with the following events:

“George Cosbuc” Bilingual College:

  • 11:30 – 12:30 Dialogue and autograph session with children’s writer Silvia Kerim;
  • 12:30 – 14:30 Discussion “Author rights: from contract to bookshelves” Mediator:  Cristina Tatareanu. Guest speakers: Adriana Gologan – expert from the Romanian Office for Intellectual Rights, Ana Munteanu – Editor Minerva Publishing House, Alexandra Dram – Editor Aramis Publishing House. Guests: authors, translators, students, teachers, parents.
  • 15:00 – 16:00 focus group, for secondary and high school pupils.
  • 16:30 – 17:30 Dialogue and autograph session with literary critic Alex Stefanescu;

Scoala Centrala:

  • 10:00 – 11:30 Discussion “School textbooks – torn between modern and Ministry requirements” Mediator: Eugen Palade – CEDU. Guest speakers: Eugen Vasiliu – expert from the Romanian Office for Intellectual Rights, Alina Nicolae Pertea – Editor Aramis Publishing House, Stefan Pacearca – author, Nicolae I. Nicolae – author and professor. Guests: textbook authors, teachers, students, parents.
  • 11:30 – 12:00 focus group, for primary, secondary and high school pupils.
  • 13:00 – 14:00 Dialogue and autograph session with children’s writer Silvia Kerim;
  • 14:00 – 15:00 Public reading Dinu D. Nica  - “The Two Bit Story” (modern,  allegorical, novel)
  • 15:00 – 16:30 Discussion “Where have all our translators gone?” – Mediator: Horia Barna. Guest speakers: Ana Munteanu – Editor Minerva Publishing House, Florin Bican – Head of Translation Department for the Romanian Cultural Institute. Guests: translators from English, French, German and Spanish.

“IL Caragiale” National College

  • 14:00 – 15:00 Public reading Pusi Dinulescu – “The Gang and the Devil”
  • 15:00 – 16:00 Focus group for high school pupils.

Diverta Bookshop – Magheru

  • 16:00 – 17:00 Dialogue and autograph session with ex-President Emil Constantinescu. Focus on his latest book “The Primary Sin and the Founding Sacrifice – The ’89 Romanian Revolution exactly as it happened”

Carturesti Booshop – The French Institute

  • 14:30 – 16:30 Discussion “Electronic vs print – how can we protect our work?” Mediator: Iustina Croitoru. Guest speakers: Dan Matei – President of cIMEC (Romanian Institute for Cultural Memory), Alexandru Penes – General Manager Ana Publishing House, George Vasile – expert from the Romanian Office for Intellectual Rights. Guests: authors, translators, book lovers.
  • 17:00 – 19:00 Discussion “Romanian book illustration on the turn” Mediator: Cristina Tatareanu. Guest speakers: Stela Lie – visual artist, lecturer at the National University of Arts Bucharest, Victoria Argint – Aramis Publishing House. Guests: Illustrators’ Club members, visual artists, graphic designers, book lovers.

“Gheorghe Airinei” Technical Postal and Telecommunication College

  • 13:00 – 15:00 “Opera Prima” Event. Students trained by Poet Dan Mircea Cipariu will read their literary works on the stage. Special guest – actor George Mihǎiţǎ, who will recite poems for them.

SINECTICO long-term objectives:

  • to revive the Romanian book market;
  • to help improve the relationship between publishers and booksellers;
  • to promote Romanian authors amongst the young public;
  • to create a stronger, more transparent liaison among publisher, booksellers and readers.
  • to promote the Romanian book illustration and the Romanian visual artists as opposed to foreign products.

April 23rd is closely connected to great literary names such as Shakespeare, Cervantes, Nabokov. UNESCO named this particular day the World Book and Copyright Day. This great idea was quickly embraced by the Spanish, where booksellers offer flowers for each sold book on St George’s Day (April 23rd!!!). This helped tremendously at promoting the event.

SINECTICO Partners:

ACS, AER, ORDA, UNESCO, Carturesti Bookshops, Design Forge, Serendipity Tea House, www.agentiadecarte.ro

Media Partners: Adevarul, Tribuna Invatamantului, BU TV, Radio Iasi.

OLDER EVENTS: Right(s) your brand!

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Talk Partners has launched a series of cultural and brand image events, comprised in Talk Lounge make. During the late get-togethers within the magnetizing walls of the Serendipity tea house, Talk Lounge will be hosting seminars and workshops on creative writing, intellectual property, personal branding and artistic management.

Right(s) your Brand! was the first seminar and it was fully booked, as expected! Due to the fact that a lot of people called and asked if we are going to have this talk sometime soon, we decided to schedule it for next spring.

It is for the  CREATIVE that can WRITE, and for the ones who want to BOOST their personal image in order to get published!

Seminar details:

Copyright

Cristina Tatareanu / Talk Partners

1. What is Intellectual Property?

2. What is Intellectual Property Law?

3. How did IP law develop over the years?

4. What does IP law protect?

5. Patrimonial rights vs. moral rights.

6. Exceptions.

Cristina Tatareanu graduated Philology in 1998. She worked as ELT Department Manager for Oxford University Press in Romania. Later, she was involved in developing educational products as Product Manager for Raabe Romania, working with great names in the field of education. Her greatest career achievement has been with Adevarul Holding, as Project Manager for the „100 books you must have” collection.

At this moment Cristina is Managing Partner at Talk Partners, and handles the Talk4u Literary and Copyright Agency. Cristina has a 5 year experience in intellectual property and has spoken in more than 150 seminars and talks, throughout her career.

Endowed with experience of over 11 years in working with people, Cristina’s knowledge offers her a wide and complex perspective, making her a competent annalist of the market. She speaks fluent English, Spanish and French.

Branding Selfhood

Mihai Velcescu / Design Forge

1. The importance of the self.

2. Form and gist.

3. Self brand expression.

4. Brand awareness and self brand development.

Having worked in graphic design for 8 years, Mihai Velcescu specialised in branding and identity foundry. As Managing Partner and Lead Designer for Design Forge, Mihai is responsible for the most important projects of the company. His portfolio comprises accounts such as Adevarul Holding, Paideia Publishing, CDPress Publishing, “Proud to be Romanian” Association, United Media Group, and many local artists.

Mihai is also a student at “Ion Mincu” Architecture University. He has been Vice-President of the Romanian Feline Association for some time, as well as an active member of International Advertising Association (YPR Chapter).

Following topics:

  1. Literary Agent – cipher and decipher – January, 2010
  2. Creative writing – February, 2010
  3. Selling rights – February 2010;
  4. Author Agreement – March, 2010;
  5. Artists Management – March 2010;
  6. Right(s) your Brand! – April 2009

Enlist at: lounge@talk4u.ro